The Hotel Flora Alassio in the '20s, when it stood in front of the current hotel building, which was an annex until 1952. Every day, the entire Ippolito Prato family, direct descendants of the hotel's founder, Gerolamo Prato, offers you the traditional hospitality for which this elegant seaside hotel is known, ensuring you a pleasant stay in delightful surroundings throughout a long and refreshing bathing season on a private beach.